Air India Express to Focus on Low-Cost, Leisure Routes

The airline’s MD outlines plans for consolidation and targeting price-sensitive travelers

Air India Express, a subsidiary of the Air India Group, is planning to focus on low-cost routes and leisure travelers as part of its strategy for the future. Managing Director Alok Singh emphasized the importance of consolidating its presence on existing routes and achieving meaningful scale in the industry. The airline aims to reach destinations where Air India does not fly and cater to a higher component of price-sensitive customers and leisure travelers.

As part of the Air India Group’s consolidation efforts, Air India Express will not operate on high-yield routes like Delhi-Mumbai, allowing Air India to serve those segments. Both airlines will collaborate and share resources to cater to the needs of international travelers, especially in tier-2 and tier-3 cities.

Alok Singh mentioned that the integration of back-end platforms, processes, and manuals between Air India Express and AIX Connect (formerly Air Asia India) has been completed. The legal process for the consolidation is expected to conclude by the end of March next year.

While competing with market leader IndiGo, Air India Express will leverage its strengths and network connectivity. The airline aims to achieve a market share of around 20% on short-haul international routes and 15% on domestic routes.

Consolidation, profitability, and catering to price-sensitive travelers are at the core of Air India Express’s future plans, as the airline navigates the competitive aviation market in India.

Routes of Air India Express

Here is the list of destinations served by Air India Express:

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